{"title":"Pureology","description":"\u003cp\u003eBrowse our Pureology collection. Hot Sale.\u003c\/p\u003e","products":[{"product_id":"pureology-hydrate-hair-treatment-mask-250ml","title":"Pureology Hydrate Hair Treatment Mask 250ml","description":"\u003cstrong\u003ePureology Hydrate Hair Treatment Mask 250ml\u003c\/strong\u003e is a rich, deeply nourishing treatment designed to restore moisture and softness to dry or colour-treated hair. This luxurious vegan formula delivers up to 72 hours of hydration while detangling, smoothing, and enhancing shine. Powered by Pureology’s patented Antifade Complex®, it helps protect colour vibrancy while leaving hair silky, healthy, and manageable.\n\n\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProvides up to 72 hours of intense hydration\u003c\/li\u003e\n  \u003cli\u003eDeeply nourishes and repairs dry, damaged hair\u003c\/li\u003e\n  \u003cli\u003eInstantly detangles for improved manageability\u003c\/li\u003e\n  \u003cli\u003eAdds softness and radiant shine\u003c\/li\u003e\n  \u003cli\u003eSupports colour protection with Antifade Complex®\u003c\/li\u003e\n  \u003cli\u003eZeroSulfate® and 100% vegan formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAfter shampooing, apply evenly to clean, damp hair\u003c\/li\u003e\n  \u003cli\u003eFocus on mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eLeave on for 3–5 minutes for deep hydration\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed for extra moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\n\u003cstrong\u003eIs this mask suitable for colour-treated hair?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is specifically designed to protect colour vibrancy while deeply hydrating the hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow often should I use this mask?\u003c\/strong\u003e\u003cbr\u003e\nUse once a week or more frequently if your hair is very dry or damaged.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWill it weigh my hair down?\u003c\/strong\u003e\u003cbr\u003e\nNo, it provides intense moisture while maintaining softness and natural movement.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46590135664836,"sku":"bwe1787953377355","price":24.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/9690\/2596\/files\/pureology-hydrate-hair-treatment-mask-250ml_1.webp?v=1787953382"},{"product_id":"pureology-love-luster-hydrating-hair-perfume-50ml","title":"Pureology Love Luster Hydrating Hair Perfume 50ml","description":"\u003cp\u003e\u003cstrong\u003ePureology Love Luster Hydrating Hair Perfume 50ml\u003c\/strong\u003e is a luxurious, alcohol-free hair mist designed to refresh, hydrate, and enhance shine while leaving a soft, elegant fragrance. Infused with notes of vanilla and peony, this lightweight formula transforms dull or tired hair into silky, fresh-smelling strands without drying or damaging colour-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly refreshes hair with a soft, lasting fragrance\u003c\/li\u003e\n\u003cli\u003eEnhances shine and softness for healthy-looking hair\u003c\/li\u003e\n\u003cli\u003eHydrates without drying alcohols\u003c\/li\u003e\n\u003cli\u003eColour-safe formula ideal for treated hair\u003c\/li\u003e\n\u003cli\u003eLightweight mist suitable for daily use\u003c\/li\u003e\n\u003cli\u003eCan be used on hair or body for a subtle scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpray evenly onto dry or damp hair from 15 - 20 cm away\u003c\/li\u003e\n\u003cli\u003eDistribute lightly through lengths and ends\u003c\/li\u003e\n\u003cli\u003eReapply as needed for added freshness and shine\u003c\/li\u003e\n\u003cli\u003eCan also be used as a light body mist\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eWill this dry out my hair like regular perfumes?\u003c\/strong\u003e\u003cbr\u003eNo, it is formulated without drying alcohols, making it safe and hydrating for regular use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it safe for colour-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, it is colour-safe and helps maintain softness and shine without affecting colour vibrancy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it every day?\u003c\/strong\u003e\u003cbr\u003eYes, the gentle, lightweight formula is suitable for daily use to keep hair fresh and fragrant.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":46590135828676,"sku":"nnj1787953381651","price":34.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0707\/9690\/2596\/files\/pureology-love-luster-hydrating-hair-perfume-50ml_1.jpg?v=1787953389"}],"url":"https:\/\/mydoventa.com\/collections\/pureology.oembed","provider":"Mydoventa","version":"1.0","type":"link"}